News Edition on
Toy Fair '08 (2/17-20)
by David Chang, TLC Information Services Feb. 17, 2008
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Toy Safety Take
the Lime Light
Hasbro
ToysRus
WalMart
Tighten Rules, Less Lead, Spec on PVC
Retailers Welcome Change
Consumers should be able to relax and enjoy their games and toys! |
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| Innovation and creation never
stops in the toy industry. While the Bakugan (translation:
explosive ball) magnetic balls pop open when it hits a metal
plate are cute exhibits in the press room, there are many
new innovations like the Tictacku and Colorku surely are
exhibited in the game zone of the Toy Fair '08. |
Games for Competitors
Tri-Cross Simple but Challenge |
More Board games on Sports
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The enjoyment of visiting NY
Toy Fair is the opportunity of meeting new game inventors
who risk their precious capital in launching their
creations. The creative mind and entrepreneurial spirit just
lift you into a higher stratosphere. Listening to inventors
explaining their new games makes my day. |
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After 500,000,000 paper 3D glasses manufactured, more
innovative paper optics are still being introduced. These
products may not be a productive tool but they do make life
interesting. |
Educational Games are always my favorite in the Toy
Fair. While Monopoly variations claim some educational
value, the Sovereignty Games by Michael Griffith adds World
Economics (countries & GDP) in it. |
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More to Come |
More to Come |
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Visit
this page for the hot news from 2007
the American International Toy Fair at Javit's Convention
Center
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Success Story - My friend Zoran,
inventor of Zoki Games has gone Internet. I missed his
Zoki booth this year at the fair but he was attending
the fair and showed his successful online game and new
online business to me. Smart people adapts quickly but
some may be too smart to be ahead of their time - wisdom
from experience.
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Founder of Poppo, Michael Vien,
whom I met last year is at the Fair again with new
excitement.Adding Zotto to his games, he is also
offering an out-door toy, Fungo - Disc-gos and Poppo Tee
Shirts. Judging from his web site there are books,
footwear and music products to come.
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Marketing is the key to success - year
after year, we can see the examples. The above are two
clear examples. A word of advice for Royalwill, a small
but impressive game and toy manufacturer from Ningbo,
pick the right trade shows and work with the right
people on marketing to grow your business.
More to Come |
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